Welcome to the very first posting of “XMI Style” -- XMI’s blog for the men – and women – who still believe that appearances matter.
You might ask, does the world really need another fashion blog? Perhaps, not. But the world could probably handle another blog that doesn’t take fashion too seriously and observes the topic from a larger, sometimes irreverent, tongue-in-cheek, lifestyle perspective. Anyway, that’s our intent.
One continuing thematic element of the XMI blog will the “The XMI Man.” In a literal sense, the XMI man will serve as a convenient showcase for our products and the trends that influence their design and how they’re worn. But in a broader, more symbolic, sense the XMI Man will also represent a certain attitude and point-of-view towards life in general and how one’s personal style projects beyond one’s wardrobe.
The primary audience for the XMI blog is consumers – the customer who actually buys our products at retail. But from time-to-time, we also reserve the right to also target the retailers who sell to consumers. And that’s the case in this, our initial posting. We’re targeting our retailers.
One final note. We really encourage your feedback. Please let us know what you think of the XMI Man. Just as appearances matter… so do your opinions. Thanks.
~XMI
